Large Workshop Format (*500+ Participants)
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The Art of Compassionate Business

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There are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions are: employees being viewed as commodities, competitors perceived as threats, companies’ resources being seen as limited, and customers perceived as scarce and difficult, etc. All of which leads to the question: “Is there a way to perform business activities more humanely?”

OBJECTIVES

By the end of this event, attendees will be able to:

Understand the different connotations of love and its relationship with business activities

Comprehend different ways to adopt a loving attitude to internal and external stakeholders

Reflect on different examples of real companies with a loving attitude toward their stakeholders

Confirmed Panelists

Dr Bruno Roque Cignacco (PhD) is an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA – UK). He is also the author of business and personal development books published in different languages. His new book is titled “The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise” (2019, Routledge – Productivity Press) His websites are www.humanorientedenterprise.com and www.brunocignacco.com

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