Large Workshop Format (*500+ Participants)
101

Build Your Brand To Impact An Industry

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This session would cover:

  • Economic, Societal and Consumer Trends (why the world is shifting to a purpose led model)
  • The New Trading Economy
  • The importance of brand, and why you need to build one (not branding)
1. How to build your brand around the market gap: 
What’s tomorrow’s gap in your market? If you future map your business into that gap, you’ll understand how to stand out in a crowded space, while also future proofing your brand.
2. Building your brand around your vision:
What game are you playing? What’s your vision? And what does your businesses end number look like?
What do you want to be known for in your industry, and how do you want to leave people feeling?
3. Building your brand around your story 
People buy into stories, so it’s important to craft yours. What’s the problem you’re trying to solve in the world? What’s the solution? And how will you deliver it.

Confirmed Panelists

Visionary leader, Linzi Boyd is the woman known for building famous brands and speaking on the world stage about global trends. Here to create the face of the modern world she is also a best-selling author, serial entrepreneur and Founder of BoB.

By age 24 Linzi had set up and sold two businesses. Her second company was sold to Caterpillar and her third business, Surgery, championed some of the most well- respected brands known today.

Linzi now works in the enterprise market, teaching entrepreneurs how to build a famous brand for bigger valuation and scale to impact in the world, changing the way modern business operates and creating the face of modern business.

Linzi has partnered with the United Nations, London Stock Exchange and the London Mayor’s Office Growth Program. She’s also spoken on stages around the world including with WISE (hosted by the Qatar Royal Family), on Necker Island with Richard Branson where she ran a workshop to a group of change makers, at the Infusionsoft Partners Conference in Arizona, WE Connect, and many others.

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