In 2019, Maxeme Tuchman, the Founder and CEO of Caribu, became the first Latinx founder to raise $1 million through equity crowdfunding, since Title III of the JOBS Act was rolled out in May 2016. In this session, she will share how she did it, and what the experience was like. Jonny Price is the […]
Jenny will go through the six steps described in her book, Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul. Participants will go through a step by step process with a workbook to create a customized capital raising plan including
- Getting clear on goals and values including how much to raise and exit strategy
- Identifying ideal investors – what are the different types of investors, which ones are right for you, and where to find them
- Create your offer – what type of investment will you offer and how do you make sure your and your investors’ goals are in alignment over the long term
- Legal compliance strategy – how to choose a strategy and make sure you don’t inadvertently break the law when raising money
- Design an enrollment strategy – what to show potential investors, how to get meetings, and what to say in the meetngs
- Address mindset obstacles – create a plan to prepare for mindset obstacles that can arise during the fundraising process.
Jenny has 25 years of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over $1.5 million for her own businesses.
She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.
She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.
Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents.
Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.
Jenny is on the board of directors for CfPA (Crowdfunding Professional Association) and formerly served as a director of Berrett-Koehler Publishers. Jenny is certified as a coach by the International Association of Women in Coaching.