Behavioral Economics and the Ethics of Capital – social equity and sustainability accomplishments eclipse conscious consumption as a status symbol

Behavioral Economics and the Ethics of Capital – making social equity and sustainability accomplishments eclipse conscious consumption as a status symbol, making smart cool and building new models for political engagement and healthy interdependence

People respond to stimulus and social cues to make decisions and change social norms that have ripple effects beyond their original intent. By applying intentional effort, strategic focus and ethical capital into the equation, we can create a mass awareness of the positive impact of decisions that are healthier for individuals and communities. However, encouraging people to make better decisions is easier than it seems. In the middle unprecedented health, budgetary and economic crises, as well as a looming climate disaster, a comprehensive approach to behavioral change and shifting norms is essential. In this session, we will explore how we can leverage behavioral design nudges, social proof and other BE principles to drive people to adopt practices for a more sustainable and regenerative economy. We will discuss voluntary approaches about how to consume less scarce resources, collaborate instead of compete, and explore comprehensive integrative solutions instead of limited, fixed pie thinking. Ultimately, we want to ensure that capital is applied ethically, towards an Ethics of Care that drives more favorable outcomes.